Marni is an Italian fashion label that was founded by Consuelo Castiglioni in 1994, when Castiglioni became known for her contributions to the design of fur, stemming from her husband's family fur business. Castiglioni bought new life to her designs treating fur as a normal fabric to make modern, wearable clothing. Her fashion line is named after her sister Marni and remains today very much a family run business. The line is known for quirky, feminine combinations of bright colours, bold graphic patterns, elaborate fantasy prints, and natural textures, including many furs. The result is an offbeat, funky aesthetic that remains elegant and wearable. Marni has risen to prominence as women have turned away from overtly form fitted clothing to designs emphasizing colour, print, and shape.