RECYCLE YOUR BLUES’ SUPPORTS LOCAL ARTIST TALENT AT ‘NEW CONCEPT’ THE DUBAI MALL STORE REOPENING
With 3,300 units collected, the campaign continues by encouraging people to recycle and ‘do more’ with their denim through arts and crafts. Feeling inspired, Gap invited 6 UAE and Kuwaiti based up-and-coming talented artists to create individual and unique artworks from the ‘Recycle Your Blues’ collected denim. Combined with the much anticipated reopening of The Dubai Mall store, Gap hosted an in-store event revealing and showcasing the artists’ designs, from artworks to installations. Gap is also proud to raise awareness for local charity Al Noor. As a part of this campaign, Gap partner with Al Noor Training Centre for Persons with Disability and donate time for meaningful volunteering. For every one person who entered the store on the evening of the event, one hour of the Gap teams’ time will be donated to support this great cause.