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NASS.COM SOFT LAUNCH, the first-ever GCC eCommerce platform for off-price designer online shopping, soft launched on August 1, 2017. A new brand by Al Tayer Group, brings the Middle East its highly coveted luxury and contemporary brands such as Gianvito Rossi, Roland Mouret, Brandon Maxwell, Alexis, H.Stern, Malone Souliers and more now made affordable through exceptional prices. Both fashion lovers and price-sensitive shoppers alike can snap up womenswear—with menswear and kidswear coming soon—all at up to 70% off. Our brands are sourced by Al Tayer Group’s global team of buyers and stylists ensuring the utmost quality and authenticity in every product. With top industry insiders from contributing to, our curated edits of fresh finds raise the bar on your style journey with new arrivals weekly. is the go-to for a chic upgrade, from elegant eveningwear to trending must-haves, to casual wardrobe staples, to Instagrammable shoes and bags. There’s something for everyone. Shop on the go with the app at your fingertips, downloadable from the App Store and available starting August 10, 2017 for both iOS and Android. Experience the convenience and ease of online shopping with 2-hour delivery in Dubai; same-day delivery in the UAE; express delivery in KSA, Oman, Kuwait, Bahrain; and free returns. Personal assistance is always at hand with our Customer Care team available from 10 AM to 10 PM daily.