HARVEY NICHOLS - 10TH ANNIVERSARY
On Tuesday 1 March 2016, the Middle East’s premier department store, Harvey Nichols-Dubai turned 10 years young. For one exciting day only, customers were invited to join the birthday bash for a series of Shakespeare-themed events and experiences throughout the store. To celebrate their 10th Birthday in Dubai, they’ve taken inspiration from a fellow Brit who’s clearly influenced the season, William Shakespeare. The whimsical feel of the campaign was inspired by the symbolic license of Shakespeare’s writing. Elegance, grace and feminine finesse, they celebrate a milestone in true poetic fashion.