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Al Tayer Insignia, the retail business of Al Tayer Group, is pleased to announce the launch of its premiere mobile-first lifestyle retail brand, Nisnass, on January 29, 2018. This youthful and accessible brand is a nod toward the future of retail, designed to pioneer a seamless shopping experience for the Gen Z and Millennial market. Initially, Nisnass will be accessible exclusively via a state of the art app catering to the GCC market as well as many international destinations.


Directed at the unique lifestyle and shopping demands of the "Now Generation", the Nisnass app integrates advanced voice and visual image search functions, allowing users to efficiently navigate and browse hundreds of the most trending global lifestyle brands for men, women, kids, home and beauty. The intuitive, user-friendly interface further facilitates navigation by displaying a personalized home page featuring curated content based on user preferences. Nisnass will feature a full range of must-have international brands such as Calvin Klein, Tommy Hilfiger, Gap, Nike and Puma alongside over 200 key lifestyle brands such as Storets, Style Keepers, Kendall+Kylie, Dedicated, Champion, Only and Jack & Jones as well as exclusive collections. The dual language (Arabic and English) app brings a cutting-edge shopping experience to the very fingertips of the unique teen and young adult market – fusing together rapidly-evolving international trends with local tastes. Following on the heels of Al Tayer Insignia's luxury-focused sister brands, and, Nisnass promises delivery in 2 hours within Dubai, next day within the UAE, 2-4 days for its GCC customers and 3-6 days international shipping. Other benefits to the customer include full integration with the Amber Loyalty Programme, payment with Apple Pay, a cash on delivery option, and easy returns.