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Khalid Al Tayer, CEO of Al Tayer Insignia, the retail business of Al Tayer Group, announced the launch of the region’s first premiere luxury ecommerce brand, Ounass, from December 15, 2016. Initially serving the UAE, the Kingdom of Saudi Arabia and Qatar, curates the best edited selection of women’s ready-to-wear, footwear, handbags, fine jewellery, cosmetics, and home merchandise from the world’s most desirable designer brands, exclusively for the local market. There will be a number of capsule collections designed exclusively for from such renowned international brands as Gucci and Roland Mouret, and regional favourites Rami Al Ali, Ayesha Depala, and much more. The dual language (Arabic and English) site offers the world’s most exclusive brands in an editorial environment that is globally relevant but locally led. With a dedicated in-house team of editorial content creators, this point of differentiation is just one of the many that separates from its international competitors. Additionally, promises free delivery in less than two hours within Dubai, same day within the UAE and GCC residents outside of the UAE will receive their purchases within 48 hours. Other benefits to the customer include a cash on delivery option, in-home personal styling services, and easy exchanges and returns. Speaking ahead of the launch event, Khalid Al Tayer said, “ offers the Middle Eastern customer relevant merchandise and content shot locally and created specifically for her lifestyle, together with a service promise unparalleled by any other regional e-tailer. The site will take her on a seamless personalised journey, where she will always discover the right product, including a constant offering of unique capsule collections and special pieces developed by our partners to satisfy her need for exclusivity.” Eda Kuloglu, SVP Merchandising for Ounass as well as Al Tayer Insignia’s Department Stores, has worked closely with some of the world’s top luxury designers to create an exclusive merchandise assortment that reflects local tastes. “We know that our local customers shop all over the world and have access to any number of retailers in the fashion capitals of London, New York, Paris and Milan. Therefore we have ensured that there will always be exclusive capsules and items not found anywhere else but on,” she states. “Our customer will be immersed in the definitive home of luxury as the site presents her with locally created editorial content, featuring some of the region’s most influential women.“ Ounass launches with a curated assortment from some of the world’s most exclusive brands. Shop the collection on from December 15, 2016.