Frédéric Malle introduced Editions de Parfums in 2000, a completely novel concept whereby the world’s greatest noses composed exclusive, creative fragrances to be sold under their names. In an era in which most companies value intensely marketed brand names, Malle draws attention back to the product itself: namely perfume. Through a simple “back to basics” approach, Editions de Parfums is challenging all prevailing trends.

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