For the past few years, Al Tayer Group have been an involved patron with causes and charities that support the access to and quality of education, well-being and future opportunities for the children in the community. Through the association with organisations such as Dubai Autism Center, Al Tayer Group recognised that there was a need to educate a larger audience, to foster a greater understanding about autism.
So the ‘I’m Different Just Like You’ campaign was born.
In partnership with Dubai Autism Center, Al Tayer Group CSR volunteers team first met with leaders at both GEMS Education and Taaleem back in March, 2015, and agreed to join the quest to spread the word about autism. Al Tayer Group volunteers held a series of assemblies at each school, to talk about autism and discuss the importance of being more accepting of people who are ‘different’, as we are all different, something which is to be celebrated and not scorned. Then all the children – from the ages of 2 up to 18 – where invited to paint a self-portrait on a supplied canvas which, when joined together, would create the world’s longest painting. Al Tayer Group volunteers also reached out to the wider community via a series of events held in stores, as well as our staff across Al Tayer Group Retail, Motors and Head Office.
In the end, more than 20,000 people and 4,000 participated in what is Al Tayer Group’s GUINNESS WORLD RECORDS™ title for longest painting, all in support of autism awareness.