June 30, 2015

Jaguar XE Launch

Al Tayer Motors launches Jaguar XE in the UAE

Sales of Iconic British Brand Poised to Rise with Competitively Priced Sports Saloon


Al Tayer Motors has launched the all-new Jaguar XE in the UAE. The latest addition to the British marque’s award-winning range, comprising the XF, XJ and F-TYPE, the XE was launched at a glittering event held at the Four Seasons Resort Dubai at Jumeirah Beach.


The Jaguar XE with a starting price of AED 169,000/-  is available to book through Al Tayer Motors Jaguar showrooms in Dubai and the Northern Emirates, and Premier Motors Jaguar showrooms in Abu Dhabi and Al Ain. The price includes a five year / 250,000kms warranty and roadside assistance as well as five year / 65,000kms service contract.


Speaking at the event, Bruce Robertson, Managing Director, Jaguar Land Rover Middle East, North Africa and Pakistan said: “The Jaguar XE is one of the most exciting products to be launched by Jaguar in recent times and we strongly believe this car will drive Jaguar to the top of the competitive sports saloon segment.”


UAE entrepreneur, motivational speaker and the newly appointed ambassador for Jaguar, Anas Bukhash, made his first public appearance at the event post his announcement as one of the four ‘Forward Thinkers’ for the brand in the region.

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Jaguar XE

The Jaguar XE redefines the concept of the sports saloon and will be the driver’s car in its class. Its lightweight construction, streamlined styling, luxurious interior and outstanding ride and handling are testament to company founder Sir William Lyons’ vision: ‘The car is the closest thing we will ever create to something that is alive’.


The rear-drive Jaguar XE is the only vehicle in its class to use an aluminium-intensive monocoque. This extremely robust yet light structure, together with double wishbone front suspension and an Integral Link rear axle, is fundamental to the XE’s innovative benchmark vehicle dynamics.


The Jaguar XE is available in the UAE with a range of engines, beginning with the turbocharged, direct-injection, 2.0-litre four-cylinder engine, which made its debut in the Jaguar XF and XJ saloons. Further refined for the new Jaguar XE, the lightweight powerplant is available in two ratings: 200PS/280Nm and 240PS/340Nm.


For customers demanding superior performance and an exhilarating engine note from idle right up to the redline there’s the Jaguar XE S, which shares its 340 PS supercharged 3.0-litre V6 with the lightweight F-TYPE sports car. The Jaguar XE S rewards drivers with the responsiveness and refinement of its supercharged 3.0-litre V6 engine and 340PS/450Nm of torque enabling acceleration from 0-100kmh in 5.1 seconds (0-60mph in 4.9 seconds), and an electronically-limited maximum speed of 250kmh (155mph).


The aluminium-intensive Jaguar XE is the first model developed from Jaguar Land Rover’s new modular vehicle architecture. The long 2,835mm wheelbase and low seating position enable perfect proportions and a streamlined profile.


The cabin offers outstanding levels of comfort and spaciousness. Exquisite materials and finishes combined with Jaguar craftsmanship make this a class-beating interior that’s unlike anything else in the segment. Jaguar’s new InControl Touch infotainment system takes centre stage with its innovative 8-inch touchscreen which brings fast, intuitive access to all features and functions


The Jaguar XE has some of the most advanced driver assistance systems available. All Surface Progress Control (ASPC), developed through decades of Jaguar Land Rover experience in off-road traction systems, can electronically gain traction in seconds and is ideal for use on low-grip surfaces, such as snow-covered roads.


Laser projection technology enables the XE’s head-up display (HUD) to generate sharp, high-contrast colour graphics (such as vehicle speed and navigation) from a module smaller and almost a third lighter than existing systems, retaining clarity even in direct sunlight.


An optional stereo camera is mounted behind the front windscreen to give the Jaguar XE a 3D view of the road ahead: this highly accurate data is used for functions including autonomous emergency braking and a lane departure warning system.


The Jaguar XE is the stiffest, most aerodynamic Jaguar saloon car ever built. It is also the first Jaguar to be equipped with electric power steering, tuned to provide exceptional responsiveness and feel but with lower energy consumption than hydraulic systems.


The aluminium-intensive Jaguar XE is manufactured at Jaguar Land Rover’s Solihull plant in an all-new facility.