Jaguar is one of the world’s premier luxury sports saloon and sports car marques. For over 90 years, Jaguar has pushed the boundaries of what is possible, inspired by founder Sir William Lyons. At the heart of the Jaguar DNA is Alive Technology. Every Jaguar is created to feel alive, so every innovation and technology in a Jaguar is developed to create a driving experience that always feels instinctive. Jaguar has built up a loyal following in the MENA region, due in part to the brand’s focus on investing in exciting new technology and R&D such as the new Aluminium Architecture, resulting in breakthrough products for new markets and growing segments.
Al Tayer Motors commenced operations with the signing of the official importer dealer agreement for Jaguar vehicles in the UAE in 1983.