Founded in 2015, Vuori has built a distinct position within the activewear landscape, redefining performance apparel through a lens of versatility, craftsmanship, and everyday wearability. Inspired by the active coastal California lifestyle, the brand integrates fitness, yoga, surf, and life into collections designed to move effortlessly across moments, from training to travel and beyond.
Vuori marks its entry into the Middle East with the opening of its first store at Mall of the Emirates, introducing A New Perspective On Performance Apparel.

Vuori creates premium performance apparel inspired by the active Coastal California lifestyle–an integration of fitness, yoga, surf, and life. As a values-based business, its guiding principles are simple: Make Great Products, Be in Great relationships and Live Extraordinary Lives. By reimagining how traditional activewear looks, feels, and performs, Vuori is much more than a brand, it’s a way of life.
Launched in 2015, Vuori delivers elevated, everyday essentials that blur the lines between fitness and life. As an active yogi and surfer with an obsession for design, founder Joe Kudla wanted to build products that were built to move in but styled for life. The end result? Must-have performance pieces designed with top technical properties that could withstand even the toughest workouts and easily transition into everyday life, too.