In 1975, Giorgio Armani rewrote the rules for menswear, revolutionising proportions with fluidity and elegance. The following year, be responded to the changing fashion needs of women, offering the same soft, unstructured jackets as the basis for a new womenswear line. The line has since continuously evolved, with an aesthetic based on essential, never ostentatious, style as its outstanding trait. Elegant, modern and sophisticated, the Giorgio Armani collection stands out for the excellence of its manufacture, the extreme attention to detail, the purity of the lines and the use of high quality materials. Women can choose from sophisticated styles adapted to a variety of professional environments and evening situations, and the men’s collection is an expression of assured elegance - contemporary and timeless.