December 1, 2015

DIANE VON FURSTENBERG OPENS NEW BOUTIQUE IN CITY CENTER MIRDIF

Diane von Furstenberg is pleased to announce the opening of new boutiques in the United Arab Emirates at key retail locations throughout Dubai: City Centre Mirdif (now open), Festival City and City Walk (early 2016), and Mall of the Emirates (March 2016). The boutiques will mark a significant expansion of the Diane von Furstenberg brand in the Middle East.   “Ever since I visited Dubai the first time I was impressed with its international, glamorous energy. DVF and Dubai are the best match and I am excited to grow our presence there,” says Diane von Furstenberg.    “We are excited to partner with Al Tayer to open four new boutiques in Dubai. Expansion in the Middle East is a strategic priority for us,” says Paolo Riva, Chief Executive Officer of Diane von Furstenberg. “We want to inspire and wardrobe the DVF woman for every moment of her day – no matter where she is in the world.”   The boutiques will offer Diane von Furstenberg ready-to-wear, as well as a wide array of accessories, including handbags, shoes, scarves, small leather goods and sunglasses. Inspired by the brand’s core equities, each store’s design evokes a playful sophistication and modern femininity that are signatures of the brand. Iconic graphic patterns contrast a white, gallery-like interior to showcase accessories and ready-to-wear. Each exterior features the iconic DVF chain link detailing, illuminating the store frontage.