September 24, 2017

AL TAYER MOTORS TO CELEBRATE FERRARI’S 70TH ANNIVERSARY IN THE UAE

On September 29th, a number of Ferrari owners will gather at the recently opened Ferrari service centre within Al Tayer Motor’s largest multi-purpose facility, near the Dubai Police General Department of Traffic - Al Barsha branch.  From the facility, they will travel in a motorcade to the high profile Jumeirah Beach Residence area and onwards to the Yas Viceroy Hotel in Abu Dhabi for a day of fun and leisure activities.

The next day, 70 red Prancing Horse cars will form a giant number 70, with a height of 26 metres and total width of 96 metres at the Du Arena in Ferrari World Abu Dhabi for a unique photo-opportunity. They will then proceed to drive on the Yas Marina Circuit for a few celebratory laps.

Announcing the plans at a press briefing in Ferrari showroom in Dubai, Michelle Lee, Vice President Customer Experience and Marketing at Al Tayer Motors said: “We wanted to make this a special event for our loyal Ferrari customers who are so deeply connected to the brand. What better way than to begin the celebrations at our recently opened state-of-the-art service centre in Dubai and culminating at the world’s first Ferrari inspired theme park in the nation’s capital.”

Also present at the briefing was Mr. Dieter Knechtel, Chief Executive Officer - Far East & Middle East, Ferrari

“We are truly proud of the incomparable heritage and history of our brand, founded by the great Enzo Ferrari, which continues to enthral Ferraristi worldwide even today and bring in more people into the Ferrari family. Our 70th anniversary is a great milestone for us and we look forward to the future with renewed hope and confidence in the company’s ability to produce cars that inspire the dreams of millions of people worldwide,” said Dieter Knechtel.

Al Tayer Motors unveiled a LaFerrari Aperta on the occasion. Technological excellence, performance, style, exclusivity - these are Ferrari’s unique core values which are perfectly represented by the car launched to mark the 70th anniversary of the foundation of the company. Designed for Ferrari’s most passionate clients, the LaFerrari Aperta is the new limited-edition special series, an open-top version of the acclaimed LaFerrari supercar.

Two special edition cars from the Tailor Made Collection developed by the brand in honour of the 70th anniversary were also unveiled - a 488 Spider and an F12 Berlinetta. Both cars are part of the 350 cars worldwide, which form the Ferrari 70th anniversary Limited Edition cars. Every car in the collection is a one-off car making them prized possessions for the owners.