The world’s most recognized fashion brand brings its spirited individuality to the Middle East with the first Gap store opening in Abu Dhabi, UAE.

The exclusive franchise agreement with Al Tayer Group, will see the opening of approximately 25 Gap stores in the GCC by 2010.

The essence of Gap is a powerful philosophy: know who you are and be it.

Since 1969, when San Francisco property developer Donald G. Fisher founded the first Gap store, Gap continues to transcend clothing and fashion trends by making it easy for people to express their personal style. Gap’s modern, classic style and innovative approach to advertising has established the company as an iconic brand.

Gap’s advertising campaigns have made an imprint on global culture by using legendary musicians and iconic celebrities to bring the expression of personal style to life. Celebrities such as Madonna, Run DMC, Aerosmith, Queen Latifah, Natasha Bedingfield, Seal, Eva Herzigova, Claudia Schiffer, Deepak Chopra, Sarah Jessica Parker, Reece Witherspoon and Demi Moore have appeared in Gap’s groundbreaking advertising.

The Gap brand includes clothing and accessories for men and women, GapKids and babyGap.

Today there are more than 2,800 Gap stores in the United States, United Kingdom, Canada, France and Japan.