The Azza Fahmy fine jewellery brand arrived in Dubai through a
partnership with Al Tayer Group, its sole franchisee in the UAE. It disembarked
at Dubai's most prestigious address; Emirates Towers Shopping Boulevard, during
the last quarter of 2003.
The Azza Fahmy boutique with its hand-engraved
wooden door leads to fine jewellery pieces that relay the magnificence of
centuries of Arabic and Islamic jewellery-making tradition. The oriental and
almost mystic atmosphere inside speaks not only for the sophistication of
attractive jewellery but also for the rich culture that inspires it. Azza Fahmy
is renowned for her modern interpretation of traditional Middle Eastern design
and incorporating elements of Arabic calligraphy into her contemporary jewellery.