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 Launched in 1991 in the U.S., A|X Armani Exchange caters to a new generation of fashion consumers by offering individual style through an accessible collection for men and women. A part of the Armani Group, A|X Armani Exchange is the voice of urban youth, a fashion conscience, an incubator for Giorgio Armani's new ideas and the street barometer of his fashion directions. A|X Armani Exchange is a translation of Mr. Armani's pure sense of design into an innovative, interchangeable mix of edgy separates for men and women. Inspired by city living, the A|X generation constantly seeks the latest in nightlife, music and DJ dance culture. Al Tayer Group, the sole franchisee for the brand in the UAE, opened the first A|X store in Abu Dhabi’s Marina Mall in October 2006. The popularity of this urban/street lifestyle brand led to the opening of the second store in the city in Al Wahda Mall in May 2007, followed by Deira City Center of Dubai in October 2007. |
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