MISSHA, the leading Korea-based cosmetics retail chain, debuts in the Middle East with stand alone stores in the UAE and Oman, operated by the Al Tayer Group.
MISSHA was born from the belief that makeup and grooming should be an affordable and essential element in one's everyday life. Since its initial launch on the internet in 2000, MISSHA has carried this simple idea forward by offering products that are high in quality yet reasonably priced.
Offering an extensive portfolio of over 600 products, MISSHA's range comprises of skincare, body care, makeup, fragrance and hair care lines. Its products are the result of on-going research, extensive allergy testing, regular customer feedback, and a firm ideology that values environmentally conscious behaviour and responsible corporate citizenship.